The Marketing Store

I run a small retail shop in New Port Beach, What general products can i use to increase traffic?

Well, retail store are also very competitive. I'm guessing your shop is in a commercial business center along with other small shops. The best way to drive traffic is in your window displays. Not only show the products you're selling but be sure to put some signs that people can read when walking by. The sign needs to be large with short phrase, for example. "FREE Lotion with any purchase over $25". Another great marketing tip for your store is to advertise your store name on bags, receipts and employee uniforms. Again, word of mouth is the best advertising, so be sure to treat your customer with respect and make them feel comfortable while in your store. Having a theme to your store will make it fun.

For online retailers the thing i can say is SEO.

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