Light up fabrics

The company Philips has just introduced a new fabric which integrates LED lights into the actual fabric which light up. This fabric was engineered for the promotional products industry and will allow customers to custom design their own message to the garments. This will include fabrics for couches, hats, T-shirts, jacket and much more products that are made using fabrics. Like I had mentioned in my previous post last year most companies are moving forward into the digital age. Everything is going digital and custom programming will be required more and more in the future instead of graphic designers. Even though you may steal need a graphic designer to lay out the final design they will need to work together with an engineer to properly manufacture the final product. 2008 will bring us more lit up products to help the promotional industry step into a new era of marketing. Like everything else the price will probably be high rather than low but throughout the year I'm sure the product price will drop quickly.



Custom Sign In Board

Custom Airbrushed Guest Sign In Boards


Custom sign in boards for your special event. Have your customers sign your board and leave some feedback about the event that just took place. This is fun for the customers and you get positive feedback that you can display at your place if business or showoff on your website. This 20x30 inch sign-in board is made from white foam core board and is custom airbrushed with your logo or message.

Sign in Board

Cheap Promotional Products







Cheap Promotional Products

You do not have to buy giveaways to keep your customers happy and interested in your company every single time they order. Good products and services go hand in had with good customers service. If you’re not making them feel like their part of the family then you’re not doing a good job and you’re loosing potential customer left and right. Promotional Products are an incentive to bring more customers to you, once they get there you have to make sure they stay and buy from you and even better make sure they keep coming back.

Reinforce your brand by displaying it everywhere you can. Below is a small list of products your can use that are cheap or you already are using throughout your daily business production.

1. Stickers on all your products or boxes on all sides.
2. Logo on your receipts and invoice, letters, faxes, envelopes
3. Signs throughout your web store or physical store with words that reinforce your logo, product or service.
4. Employee uniforms
5. Coupons and special offers



Just remember that anything that physically or digitally leaves your company should have your logo. If it’s in color even better.

Marketing Plan 2008



Marketing plan resolutions for the new year is “Fresh”. Creativity is taking over this year, more and more companies are bringing the artistic visions mixed with fresh ideas and traditional tricks with a twist of technology to market their new products or simply revamp their corporate identity. Innovation is the key for upcoming marketers. New channels to reach your audience have come to light and a change of thought is required to stay alive in marketing and in business. It seems that people are starting to abandon the TV, Magazines, and Newspaper for the all free and on demand information found on the internet. According to the US Marketing Executives by client’s budget television will take the biggest hit in the next couple of years with internet being the least to be effected. If you’re a large company and have fail to jump on the internet wagon then be ready for an upset in the next couple of years. Small companies with knowledge of the internet are beginning to exceed and destroy their competitions by seeing the picture and explore and try new ways for marketing themselves in what’s hot! Of course not to say that the internet will die, but if you open you do a little bit of research and see the big picture you will always be ahead of the competition.

The combination of the internet and wireless devices are the way to go. Review your budget for marketing and promotions this year and plan to go digital. Popular websites like Yahoo, google, MSN, Youtube, Myspace will be your solution for surviving. Stay Alive!




















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